third. Yes it’s not easy but it’s much easier than some of the other marketing
techniques. This will also give you an opportunity to experiment with a variety of
techniques. Some may flop miserably while some may enjoy wide popularity and
may turn into a rewarding viral distribution.
Spare a thought for the viewers
YouTube is free but viewership has to be earned. So here is humble advice. Do
not make videos that take forever to load. People have other things on their
mind. And a site like YouTube has many choices for them to pick from. A study
on video-sharing websites suggests that a video works best when it is under 5
minutes in length. So even though YouTube allows you a maximum of 10
minutes, keep it under 5 minutes.
Before you upload your video, ensure that the file format is accepted. YouTube
accepts .WMV, .AVI, .MOV and .MPG formats.
Entertain
I’ll say this a hundred times over YouTube is not your marketing collateral. DO
NOT sell your product on YouTube. Use it wisely to get people interested. Once
they start flocking to your website, you can sell all you want. The minute you start
boring them with your ‘Buy Me’ messages, they’ll turn the other way. The best
way is to come up with something entertaining that the viewer would want to sit
through. When you have six interesting videos on something, the viewer will
surely want to know you. That’s when your marketing begins.
Add your website URL
You’ve made a great video and you’re getting a lot of comments. All of it will
count for nothing if it doesn’t result in increased traffic to your website. So add
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